Podcasts have become incredibly popular over the past years as millions of people have found them more accessible and effective than other media formats. It is estimated that there were more than 850,000 active podcasts by the end of 2021, 70% of the US population was familiar with the format, and more than 155 million weekly listeners.
Today’s world is busier than ever as our fast-paced culture continues to push us toward making use of every minute we have available. Technology has facilitated the squeezing of every minute while doing chores, driving, walking, or engaging in other activities. While taking your phone out or reading a book might be hard with your hands busy, listening to a podcast is not.
This is one of the reasons why podcasts have become one of the favorite formats for content creators to connect with their followers. Most people won’t read a 20-minute interview but they will probably listen to it while commuting.
This trend has resulted in an increasing number of content creators launching their own podcasts, which are now easier to produce than ever before. As podcasts become more diverse, it has gotten easier for consumers to find podcasts that fit their needs. This has generated a cycle of supply and demand that has kept the ecosystem growing. If you have an interest, no matter how specific, there probably is a podcast about it.
When it comes to entrepreneurship, podcasts have become a major source of information for those looking to get their businesses off the ground. In fact, we have several podcasts on startups and entrepreneurship you can listen to if you want to know everything about the startup world.
That being said, as we are unable to cover all topics in our own podcasts, we have 10 podcasts we want to recommend to any entrepreneur looking to learn about marketing. We believe that each of these podcasts has something unique to offer you. If you are interested in learning more about marketing, make sure to keep reading.
Why Should You Listen to Marketing Podcasts?
Let’s get started by discussing why you should consider listening to marketing podcasts. To begin, they are extremely convenient. You can download or stream them, wear your headphones, and listen to them while doing basically any activity. It is only a matter of how easy you can focus.
This accessibility makes them a better option than books, videos, articles, or other formats that require you to use your hands. In addition to this, podcasts are so popular now that most users already have apps to listen to them without even realizing it. For example, did you know that you can listen to podcasts using Spotify? In addition to this… Podcasts are free most of the time!
The second reason is that podcasts provide a level of intimacy that other mediums can’t achieve. While this might not sound very important, trusting and enjoying the approach of the podcast’s host is a great way to improve the experience. Podcasts are not bound to the rules of other formats, which means they tend to be more accessible and honest.
Podcasts also tend to result in close communities emerging around them, which would be a third reason to listen to them. This gives you access to different insights, networking opportunities, and many other opportunities you can’t expect from a book or online course.
Lastly, as podcasts are divided into episodes, most of them will focus on a specific topic and have experts as guests. This is extremely valuable in an industry like marketing as you can filter the content that is relevant to your situation. Not only that but you will also be getting insights from different points of view from those who are actually participating in the industry.
10 Marketing Podcasts to Listen to This Year
If we have convinced you to give marketing podcasts a try, it is now just a matter of finding the podcast that interests you the more. We have created a list of 10 podcasts we believe can provide you with great and effective insights to take your marketing to the next level.
Keep in mind that this list is in no particular order as all of these podcasts have something unique to offer. So, without further ado, these are 10 of our favorite marketing podcasts!
Hosted by Kasim Aslam & Ralph Burns, Perpetual Traffic has been providing marketing enthusiasts with unique insights ever since its first episode back in 2015. Each week, the hosts bring different experts as a guest to discuss the latest and most successful strategies to generate sales leads and sales via paid traffic.
Ralph, who is the founder and CEO of Tier 11, is one of the most well-known marketing professionals in the world. His digital marketing agency has a presence in over 22 countries and has helped businesses in over 55 industries succeed. With over 13 years of internet marketing and 20 years of Sales Management experience, Ralph is familiar with the ins and outs of the marketing industry.
Kasim is also a successful marketing professional having founded Solution 8, one of the biggest Google Ads agencies, which he still manages. He has been awarded prestigious awards like Arizona Interactive Marketing Association’s 2017 TIM Award for Person of the Year and Top 50 Digital Marketing Thought Leaders in the United States by The University of Missouri in 2020.
The combined experience of the hosts and the inclusion of guests make for a podcast full of real-life wisdom. From social media advertising to advanced marketing schemes, Perpetual Traffic is sure to provide tons of useful information. If you have ever been interested in improving your paid traffic, this is a podcast worth checking out.
Growth Marketing Stories
Sometimes, experience is the best teacher. While we don’t recommend that you apply this to your marketing strategies, we do recommend that you learn from the experience of other people. This is why we believe Growth Marketing Stories is one of the best marketing podcasts out there. The podcast does a great job at describing what it is all about: “Growth Hacking is BS”.
While we wouldn’t go as far as to confirm this as an axiom, Aazar Ali Shad has more than 7 years of experience in the growth marketing industry, which is enough for us to take his word for it. Aazar has also founded 2 businesses in the industry and helped many others succeed as a consultant, as well as holding several leadership positions. He has been hosting the podcast for the 2 years it has been around, with each weekly episode sharing a unique marketing story for listeners to learn from.
If you are looking for stories that now only inspire but also caution about what not to do, the Growth Marketing Stories podcast is a great fit. Aazar doesn’t limit himself to sharing the story but also uses it as a study case which after being analyzed will provide you with important lessons.
Everyone Hates Marketers
As the title suggests, this podcast brings a unique spin to the world of traditional marketing by going beyond traditional wisdom. With marketing having become a disliked term in many industries due to the amount of misinformation, Everyone Hate Marketers seeks to be “the only podcast for people sick of marketing bullshit”.
Louis Grenier is the host behind this popular podcast, bringing wits, honesty. and a great sense of humor to an industry that takes it too seriously more often than not. With more than a decade of experience in the marketing industry with companies like Hotjar and Dropbox, Louis launched the podcast back in 2017. The podcast would be so successful that he eventually dedicated himself to it full-time, further increasing its quality.
With weekly episodes, Louis approaches a different topic from the hands of a featured guest to bring the latest information on growth marketing. The approach of this podcast is straightforward: No superfluous information is shared but only actionable strategies. After all, what good is filling your head with strategies that you will never be able to use?
Everyone Hates Marketers is great for anyone looking to learn about marketing with a focus on customer satisfaction. After all, reaching a massive audience is not a great marketing strategy if you end up annoying your potential customers. With over 1 million downloads and no ads, this is a marketing podcast that will surely continue to grow in the future.
Business Growth Show
The Business Growth Show is a podcast all about… Well, business growth. Despite having been around for about 2 years, this podcast has amassed quite a following in little time by offering a more holistic view than other podcasts.
Unlike other entries in our list, the Business Growth Show will not only provide you with important marketing insights but also on a variety of aspects to get or keep your business off the ground.
In this podcast, Sam Dunning takes its listeners through interviews with those who are shaping different industries, as well as a solo episode with specific marketing tips. Sam has more than 9 years of experience in the world of marketing, which has allowed him to grow his podcast and have it recognized as the Top B2B Marketing Podcast by Cognism
If you believe that marketing is only a part of a more complex ecosystem and want to learn about other driving factors, you are sure to enjoy listening to the Business Growth Show. Not only will you get to enjoy interviews with great questions and dialogue but also receive great actionable tips to boost growth!
The Digital Marketing Podcast
This is one of the oldest marketing podcasts you will ever find, having been around for over 11 years… Which is more than most companies can say. The Digital Marketing Podcast has become a staple of the marketing podcast niche, having listeners in more than 190 countries and having featured some of the biggest names in the industry.
Daniel Rowles and Ciaran Rogers host this podcast each week, bringing the latest news, strategies, trends, and interviews to their listeners. Daniel, an award-winning author and CEO of Target Internet, is well known in the podcast world for being one of the best interviewers out there. Combine this with Ciaran’s experience as a digital marketing specialist and trainer, and you got a perfect recipe to create a podcast that appeals to marketers of all levels.
If you live and breathe digital marketing (or aspire to), this is one of the best podcasts you can listen to. The existing library of over 290 episodes is sure to have immense wisdom that other podcasts just can’t compete with. If you ever make it through all of them, make sure to let us know which one was your favorite!
The Marketing Secrets Show
We know, we know… Most podcasts promise to share the secrets to the niche they cover. However, when it comes to marketing, The Marketing Secrets Show is one of the few that don’t fail to deliver. The best part is that these secrets are not shared in some cryptic way that is up to listeners like you to decipher!
Rusell Brunson, one of the best-known internet marketers and the creator of ClickFunnels, is the host of this show. Each week, he will bring you unique lessons on how to take advantage of these marketing secrets. Russel calls these secrets its “Eureka” moments, which also include those of featured guests.
If you are looking to learn more than just marketing strategy, this podcast is worth checking out. Rusell will not only share those secrets with you but also share his opinion on mindset and share some of the tough lessons he and others have gone through.
Online Marketing Made Easy
Everyone starts somewhere, we get it. If you are not familiar at all with the world of online marketing, Online Marketing Made Easy might be the podcast you are looking for. This podcast is as close as any podcast can get to work as a business mentor by providing you with the tools to jump into the marketing world.
Hosted by Amy Porterfield, this podcast has been around since 2013! Amy has been part of the world of marketing since 1995 when she started as an Assistant Director of Telemarketing before founding her own multi-million marketing business. This makes her one of the most experienced marketing podcast hosts you will find.
With weekly episodes, Online Marketing Made Easy is all about breaking down big ideas to make them easily accessible to beginners. Now, this doesn’t mean that if you are a seasoned veteran you should ignore this podcast. Breaking down big ideas makes them easier to understand, not less important or effective!
Noah Kagan Presents
Noah Kagan Presents has been around since 2016 and has been characterized by its no-nonsense approach toward marketing and entrepreneurship. As the name suggests, it is hosted by Noah Kagan, Chief Sumo and CEO at Sumo.com, one of the top email capturing tools in the marketing industry. Noah has been actively participating in the marketing wold since 2005, runs a succesful YouTube channel, and has been a featured speaker in some of the most important marketing conferences.
Noah Kagan Presents is focused on marketing strategies for entrepreneurs, which makes it a great option for anyone looking to start their own business. Like other entries in our list, the podcast features guests from a variety industry to provide you with unique experiences, stories, and insights.
Unlike other podcasts, Noah Kagan Presents has a unique perspective that goes beyond entrepreneurship and focuses also on living a happier life. After all, running a business requires most than just following someone else’s recipe.
The Marketing Growth Podcast
The Marketing Growth Podcast is a favorite among those looking to learn about growth marketing for a reason: It offers an easy way for people from all walks of life to learn about marketing. Where other podcasts fail to make marketing growth accessible, The Marketing Growth Podcast explains its ins and outs in a relatable manner.
Shane Barker is the host of this podcast, which he seeks to imbue with the knowledge he has gained after years of being considered one of the top digital marketing consultants in the world. His experience includes being the CEO and Founder of Shane Barker Consulting, Regional Ecommerce Advisor for NorCal SBDC Finance Center, Official Member of the Forbes Coaches Council, and Chief Financial Officer at Content Solutions. If this is not enough to convince you, Shane has a unique approach: focusing on the pitfalls and challenges you will face while telling you how to solve them.
Another huge plus of this podcast is that it doesn’t limit itself in any way but takes a comprehensive look at factors like morale, technology, networking, etc. Learning the secrets of marketing is better when you know how to use them while avoiding pitfalls. If you agree, this podcast will certainly be of your liking.
We mentioned that convenience was probably the major benefit of the podcast format. Well, no marketing podcast makes this truer than 3-Minute Marketing, the perfect podcast for those looking for concise marketing information. Whether you are impatient or have little time to spare, these quick takes will provide you with important insights.
Chris Mechanic will be your host for each of the 7-minute episodes, which consist of a quick take followed by a very short presentation by an expert. Chris is a growth marketer and the Founder of WebMechanix, a fast-growing digital consultancy firm. With more than 15 years of marketing experience, you can be sure that your time is in good hands.
As each of the episodes is about a third of those of other podcasts, you can expect them to go straight to the point and be full of value. If you are looking for binge-worthy and easy-to-digest insights on marketing, this podcast is for you.