Today’s data revolution is happening so fast that a lockstep change in technology is needed for marketers to make sense and extract value from all the information at their disposal. As McKinsey research clearly acknowledges, companies that use data effectively are 23 times more likely to outperform their competitors. To […]
Month: July 2023
(Reuters) -Google’s Russian subsidiary plans to file for bankruptcy after authorities seized its bank account, making it impossible to pay staff and vendors, but free services including search and YouTube will keep operating, a Google spokesperson said on Wednesday. The Alphabet Inc unit has been under pressure in Russia for […]
Image source: Getty Images Landing pages act as both marketing collateral and sales tools. Learn the best practices for landing pages from these stellar examples. A business website is one of the key ingredients of a successful company. Of the 329 million people in the U.S., 293 million, nearly 90% […]
We’ve all been doing virtual meetings for more than two years now. But even though many companies are trying to lure workers back to office settings on a more regular basis, it’s pretty clear that enough people like the virtual option—and are getting more work done— that hybrid meetings […]
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What Is Digital Marketing? The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers. This type of marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels. Digital marketing became popular with the […]
How your customers find you can vary significantly. It may be based on their interests, needs or pain points. Some people may already know exactly what they need and search for that on Google. Others may be just starting the research process. Others may already know what they need and […]