For all the big promises and technological advancements human-centered design has given us, there is one solemn truth that the industry is coming to terms with: It is deeply rooted in discrimination and continues to turn out racially biased products. We saw it in the 1970s when Kodak calibrated its […]

Every campaign must begin with comprehensive research. From making sure that your initial benchmarks are correct to performing an in-depth competitor analysis, you must make sure that your data is accurate and complete from the start.  How is your site currently doing?  What keywords are you ranking for?  What keywords […]