A Maine shoe company offers a new brand with old philosophy

A new shoe company in Maine is touting its old-fashioned philosophy to manufacturing. “The construction is old, about as old as it gets in Maine, the brand itself is brand new,” says Easymoc Footwear founder Greg Cordeiro. He founded the company in 2020 and says he knew from the very start that Lewiston was where he wanted to set up shop. He says there is no place better to find skilled labor, including people like Peter Dorman, who has been hand-stitching shoes for 60 years.”There might be but, but I don’t know if there’s anyone older than me hand-sewing or not,” says Dorman. “This is where footwear has been manufactured for so long and the skills that are here are, remain here, it’s probably one of the last bastions of footwear in the country,” says Cordeiro.Cordeiro first came to Maine 12 years ago to learn the intricate skills of shoe manufacturing. He was already working his way up in the shoe industry and says his sights were set on designing his own line of shoes.”I realized I didn’t want to consider myself a designer if I didn’t know how a shoe could actually be made, which brought me to Maine,” says Cordeiro.Now, he oversees the making of all his leather, hand-stitched Easymoc shoes. They are essentially a modified loafer design that Cordiero says was influenced by the high number of people working from home during the COVID-19 pandemic.”It has a lower back so you can step into it and it’s a work-from-home shoe, which we’ve seen a lot of success from just because of style and how people wear shoes nowadays,” he says.Cordeiro says there is a lot of old-fashioned tradition built into this new brand of shoes.”The design inspiration behind this is combining an old-world construction with a new ideology and that’s what I want to continue to push and who we are as a brand.”You can check out the entire line of Easymocs on their website.

A new shoe company in Maine is touting its old-fashioned philosophy to manufacturing.

“The construction is old, about as old as it gets in Maine, the brand itself is brand new,” says Easymoc Footwear founder Greg Cordeiro.

He founded the company in 2020 and says he knew from the very start that Lewiston was where he wanted to set up shop. He says there is no place better to find skilled labor, including people like Peter Dorman, who has been hand-stitching shoes for 60 years.

“There might be but, but I don’t know if there’s anyone older than me hand-sewing or not,” says Dorman.

“This is where footwear has been manufactured for so long and the skills that are here are, remain here, it’s probably one of the last bastions of footwear in the country,” says Cordeiro.

Cordeiro first came to Maine 12 years ago to learn the intricate skills of shoe manufacturing. He was already working his way up in the shoe industry and says his sights were set on designing his own line of shoes.

“I realized I didn’t want to consider myself a designer if I didn’t know how a shoe could actually be made, which brought me to Maine,” says Cordeiro.

Now, he oversees the making of all his leather, hand-stitched Easymoc shoes. They are essentially a modified loafer design that Cordiero says was influenced by the high number of people working from home during the COVID-19 pandemic.

“It has a lower back so you can step into it and it’s a work-from-home shoe, which we’ve seen a lot of success from just because of style and how people wear shoes nowadays,” he says.

Cordeiro says there is a lot of old-fashioned tradition built into this new brand of shoes.

“The design inspiration behind this is combining an old-world construction with a new ideology and that’s what I want to continue to push and who we are as a brand.”

You can check out the entire line of Easymocs on their website.

https://www.wmtw.com/article/maine-shoe-company-uses-old-fashioned-thinking-new-take-footwear/39293469

Nigarai M Grusio

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