There are many contradictory ideas about the best way to approach SEO. For every idea proposed, there are others in the SEO industry who disagree. Turning to Google for help isn’t always helpful because Google ranks information about SEO that Googlers themselves are on record saying is wrong. There is […]
SEO
Easily See Content & Link Power With Spotlight Focus Spotlight Focus thinks like a search engine. It can determine the key focus topic for any given page within moments. Now, you can understand how to compare and improve both the citation/link structure and the entity topic cluster that immediately surrounds […]
Optimizing a website according to best practices is a starting point. Once a site is published, out the door comes the next process of monitoring performance and improving based on the data. The key to success is choosing the best SEO data points. Here are a collection of 12 data […]
“We don’t have enough content on the website. We need to publish 100 pages per month.” That is typically what I hear from the C-suite and across departments when they hire an SEO director for the first time at an enterprise company. Content has long been considered the holy grail […]
When organizations begin with SEO, they often start with a dedicated SEO specialist. This person’s responsibilities are usually broad and include a range of duties. They’re often working alongside content teams with commercial priorities, who are driving content and working separately from SEO teams. The biggest challenge then is getting […]
Obviously, destinations seek to attract people from all across the state, country and even the world. However, that doesn’t mean they should forgo improving their local search rankings. By optimizing for local search, destinations can encourage leisure and tourism within their own region to both residents and visitors alike, by […]