Optimizing a website according to best practices is a starting point. Once a site is published, out the door comes the next process of monitoring performance and improving based on the data. The key to success is choosing the best SEO data points. Here are a collection of 12 data […]

When organizations begin with SEO, they often start with a dedicated SEO specialist. This person’s responsibilities are usually broad and include a range of duties. They’re often working alongside content teams with commercial priorities, who are driving content and working separately from SEO teams. The biggest challenge then is getting […]

Obviously, destinations seek to attract people from all across the state, country and even the world. However, that doesn’t mean they should forgo improving their local search rankings. By optimizing for local search, destinations can encourage leisure and tourism within their own region to both residents and visitors alike, by […]