A goal is only as useful as the thoughtfulness of creating it. Like many overused marketing terms and cliches, a “goal” can become an overbearing or meaningless word or purposeless objective. Employers may hand them down without fully understanding the feasibility of accomplishment. Employees may feel pressured to meet assigned […]

SEO is a complex topic. Not only are SEO fundamentals complex, but we live in a world where search engines are constantly evolving. That is why in order to get a proper SEO education, you need layers of training throughout the year. Some educational theories say that every person has […]

If you are looking to make an impact in your business with your SEO strategy, influencer marketing is one of the most efficient techniques to increase reach, engagement and influence traffic and conversions. The State of Influencer Marketing in 2022 report by Hype Auditor shows that “Global Instagram influencer marketing […]

Additionally, Google is working on upgrading its search capabilities through AI technology like MUM, which promises to make search more flexible. This valuable knowledge will push you towards the best way to optimize your site. Let’s make sure your SEO strategy matches the flexibility of your customers and Google’s constantly […]