How your customers find you can vary significantly. It may be based on their interests, needs or pain points. Some people may already know exactly what they need and search for that on Google. Others may be just starting the research process. Others may already know what they need and […]
SEO
By Peter Boyd, a Florida attorney who founded PaperStreet. He has helped over 1,500 law firms with their websites, content and marketing. getty Your website may look just the way you want, but how can you tell if it’s working the way it should? All your marketing efforts really hinge […]
Every campaign must begin with comprehensive research. From making sure that your initial benchmarks are correct to performing an in-depth competitor analysis, you must make sure that your data is accurate and complete from the start. How is your site currently doing? What keywords are you ranking for? What keywords […]
SEO is a famous term frequently used by people who are related to websites and online businesses. Online business activities are performed through websites and there are hundreds of thousands of websites. How can you attract visitors and convert them into potential buyers? This great task is undertaken by SEO […]
The evolution of the web never stands still. As new technologies are developed, consumer behaviors change and the core infrastructure that underpins the internet is forced to adapt. The HTTP protocol – used to transfer data between client and server – has gone through a number of different iterations, all […]
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Even as marketing budgets were being reevaluated and pared back due to the pandemic, more resources were allocated to SEO. In fact, 50.5% of SEO budgets had increased in the 12 months preceding our recent State of SEO survey. Why is that? Well, for starters, search is a two-way channel […]