Speaking into a device instead of typing has dominated the search landscape since 2011, when Google introduced it. Since then, its usage has tremendously increased because devices have built-in precise speech recognition while the search engines have improved the results. As a result, nearly 31% of mobile users across the globe use voice search at least once a week.
The adoption of this search option is expected to grow as voice searches become more accurate and more connected devices keep on getting added or advancing their voice-enabled functions. Since most devices are now optimized for voice search, businesses are also optimizing their platforms, interfaces, and websites to march the evolving voice search landscape.
How Voice Search Technology Has Changed SEO
Marketers are now fine-tuning their SEO strategy because tech companies are busy perfecting voice technology to help brands optimize the voice search option. Google is one of the companies that has achieved 95% accuracy in voice recognition.
iFlytek from China has reported a 98% accuracy rate in its speech recognition system. As a result, the system can accurately translate Mandarin to English and vice versa, Japanese, Korean, and 22 other Chinese dialects. This team hopes to achieve 99% accuracy before 2025.
Because of that, brands working to drive inbound traffic to their website should optimize their content for voice searches.
How to Optimize Your Website for Voice Search
Adopt Conversational Search Phrases: Voice search queries do not necessarily follow a basic pattern. In fact, they can be written in complete sentences. In 2016, Google reported that 16% of searches are in complete sentences. That means voice searches are getting conversational, and it’s vital for you to monitor your questions from your website users.
Make Your Content Mobile Friendly: The rise of voice search has changed how content is optimized. That means you don’t have to optimize the content for a specific device such as a laptop or mobile. Instead, you can optimize it for the device used the most. So if you get a lot of voice searches on a mobile device, it’s critical for you to optimize your content for it.
Add Long-tail Keywords: You can optimize voice searches by adding long-tail keywords. Generally, these keywords don’t dominate the search engine immediately, but they can drive a lot of traffic as they get used. Therefore, long-tail keywords is a valuable asset in voice search technology.
Opt for Long-Form Content: Most online users are searching for long-form content instead of short ones. You should provide them with what they’re looking for by creating long content, long-form landing pages, longer meta descriptions, and title tags.
Multiple-Channel Strategy: Developing a multi-channel strategy can help you reach a larger audience on their preferred device. Actually, this will help you optimize your content for voice search. It’s also important to publish your content regularly in order to keep your audience engaged.
Emerging Trends in Voice Search
Many households have smart speakers. Prior to this, people used products like Siri and Alexa for entertainment and fun. Modern hardware such as Apple HomePod and Google Home are now changing the marketplace. Still, other tech giants and their own smart speaker technology have joined the market and can be integrated with other devices in order to provide customers with what they’re looking for.
Voice AI and Machine Learning
Artificial Intelligence and Machine Learning have transformed how users browse the internet and use their smart devices. A good example is RankBrain from Google, which was developed to recognize words and phrases to learn and predict outcomes. The tool makes its best guess when it comes across an unfamiliar phrase and then delivers the most appropriate matching answers. In fact, its ability to think makes this kind of AI more effective when handling strange search queries.
The growth in the number of AI-powered devices has caused search algorithms to evolve to accommodate unique use cases and machine learning.
Mobile Voice Search Devices
Smart speakers and smartphones are some of the devices driving the adoption of voice search technology. Actually, the number of mobile devices with Google’s voice search has skyrocketed in the past few years. As a result, there are more than 100 languages, and the majority of searches are done using natural or conversational language, thanks to Google’s speech recognition technology.
Local and Hyperlocal Search
The majority of voice search users look for local results. Due to this, nearly 58% of internet users have discovered local businesses with the help of voice search. As a result, there are more voice search users today who use it before making a purchase.
Further, mobile searches have grown more than desktop searches which is the driving force behind the local search. As a result, retailers and marketers have doubled their efforts to take advantage of hyperlocal searches. In fact, ads targeting local search users have grown to the extent of defining the geographic area of these users.