One of the main purposes of a business website is to convert website traffic into revenue. This means creating calls to action (CTAs), building sales funnels and curating interesting, valuable content for those browsing your website.
But there are multiple ways to optimize your website for conversions and usher potential consumers to your sales page. To help you do this, nine members of Young Entrepreneur Council provide their top-recommended “tricks of the trade” to boost website conversions below.
1. Offer Valuable Visual Elements
Have fewer products, less text and more value. Don’t overwhelm your shopper. Instead, offer more visual elements on your website that emphasize the value of the product or service rather than flashy images of the product itself. Also, I suggest creating affiliate sales links that can be sent to content creators and bloggers. This way, your website can reach a wider audience and you can support important content creators in the process. – Amine Rahal, IronMonk Solutions
2. Implement Proper Tracking And Pixel Codes
The No. 1 tip I can give on optimizing for conversions and turning your website traffic into revenue would be to make sure you have the proper tracking and pixel codes on your website. This element is crucial for paid traffic. It allows the algorithms to show your advertisements to the right people who are more likely to convert after getting the data. Along with the proper tracking, you want to make sure you are extremely direct with your messaging. Don’t just try to get anyone to your website. You need to work on your messaging to get the right people to look at the information you have to offer. Even if it’s a smaller number of people going to your website, you want to get people who will be interested instead of just looking at vanity numbers like website traffic. – Bryan Driscoll, Motivated Leads
3. Curate Interactive Content
Switching from static to interactive content will yield a consistent, and often staggering, increase in conversion rates. This is because more content will be viewed, making the user more aware of your brand and product. At the same time, users are more likely to provide more information, which is key to converting them. From quizzes to surveys, interactive content gets people more engaged, which, in turn, leads to higher revenue. – Vlad Gozman, involve.me
4. Remove Purchasing Obstacles
The fewer clicks to buy, the better. Give people multiple payment options so they can choose the one they’re most comfortable with. Make it easy to get answers to questions quickly; it should take a single click to get answers to frequently asked questions with information about shipping, returns and so on. Add live online chat to your site. It’s not only helpful today, but most consumers expect it. It’s worth the investment. Every product page should offer as much information as possible so consumers are convinced to buy immediately. What are the obstacles consumers often cite that keep them from buying? Make sure those obstacles are removed from your website. This could require adding information, features or technology to remove all barriers. – Jonathan Prichard, MattressInsider.com
5. Provide Social Proof
Social proof is an extremely powerful way to optimize your site for conversions. In marketing, social proof is anything that shows visitors that your site is trusted and respected by consumers and other well-known businesses. There are plenty of ways to get more social proof on your site. One of the easiest ways is to add the option to leave reviews on your product pages. When new visitors see reviews from existing customers, they are more likely to engage with your brand. Other social proof possibilities include live sales notifications, trust badges and user-generated content on social media. – John Brackett, Smash Balloon LLC
6. Offer Something For Free
Give them something for free! When shopping for services or goods, there are an unlimited number of options for customers. They are all looking for the best product or service for the best price point. To help showcase your value, give them a taste of what you have to offer. A free digital download or a limited-time trial can leave them wanting more. – Leila Lewis, Be Inspired PR
7. Create Clear Copy
Be concise and avoid confusing your customers. Copy should tell a story that engages your customers and motivates them to buy, whether that is a service or a product. Sales funnels are traditionally used for this purpose. However, that doesn’t work with today’s savvy buyers. Customers have all the information they need at their fingertips to make a judgment about your product or service. Your reputation or the quality of your product or customer service will sell the product. That is the story. Engagingly telling that story with the help of influencers and testimonials will help get your products and services noticed. Be authentically you. – Jared Weitz, United Capital Source Inc.
8. Show Your Product In Action
Show the product in action however you can. Remember, your customers can’t pick it up and hold it, so give them any media or explanations they need to understand it. Nobody buys something they don’t understand, so focus on clarity, clean design, testimonials and showing the product in action one way or another. If you need examples, simply peruse the top-ranking e-commerce listings on any major online platform. You’re likely to see no background photos, well-lit videos and a couple of quotes from happy customers all readily visible to shoppers. A product listing is an evolving medium. It can adapt to the needs and expectations of consumers over time, and it should. Test and retest until you get the result you want. Steal ideas from the best in the game! It’s a great way to learn and grow. – Tyler Bray, TK Trailer Parts
9. Understand Your User Experience
To make money from your website and online content, it’s important to focus on creating a positive user experience (UX). Failing to optimize your website will lead to fewer conversions and less engagement because people don’t want to deal with annoying websites and long loading times. Things like your navigation menu, site speed, layout and more all affect how users interact with your website and whether or not they’ll continue to engage. Don’t underestimate the impact that your website design has on users and their ability to stick around. The more you optimize it for your audience, the likelier they’ll be to return. – Stephanie Wells, Formidable Forms