WPP’s GroupM and Wunderman Thompson in partnership with Amazon Ads has launched the ‘Content Strategies for the New-age Digital Consumer’ playbook, a complete guide for building content/creative communication strategies for the touchpoints in e-commerce networks. This playbook will help marketers and agency professionals in making efficient decisions around revamping their […]
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Opinions expressed by Entrepreneur contributors are their own. There are massive changes on the horizon for marketing agencies, specifically with respect to digital advertising. Due to the pandemic, streaming media advertising such as connected TV (CTV) has become significantly more popular than more traditional forms. CTV distributes over-the-top (OTT) ads […]
SANTA ANA, CA / ACCESSWIRE / February 24, 2022 / The business world often gets fixated on current trends instead of focusing on long-term successes. At the same time, company owners, entrepreneurs, and marketing managers are using digital platforms in a less than optimal manner simply because they are unaware […]
SANTA ANA, CA / ACCESSWIRE / February 25, 2022 / The increased reach of social media channels into consumers’ lives has produced a pressing strategic necessity for brands to be prominent on these platforms when striving for creative and impactful marketing. Nicholas Kohlschreiber recognized this need years ago when he […]
When Marshall McLuhan predicted the implications of our entire media ecosystem more than 40 years ago, he predicted that the Internet would become a “global village…” referring to the landscape of worldwide interconnectedness that we see today. The ramifications of this phenomenon are defining the media landscape: we’ve begun to […]