As everyone in the digital ad space is well aware, the days of third-party cookies are numbered—and, in fact, they’re already mostly gone. At this point, more than half of all users have long been using devices and browsers that no longer support third-party cookies. And yet, many advertisers still […]
advertisers
The days of the one-size-fits all social media approach are seemingly over. Advertisers say the way people use social media is changing, pressuring brands to abandon broad campaigns and instead create content for each individual platform. “There’s this idea that because it’s social, [and] it’s called social, they’re all the […]