A successful blog needs to help readers. But before you can do that, you need to make it easy for people to actually find your content. So solid writing skills, strategy, and SEO are all essential. Get tips for all these elements from members of the online small business community […]
Content
When organizations begin with SEO, they often start with a dedicated SEO specialist. This person’s responsibilities are usually broad and include a range of duties. They’re often working alongside content teams with commercial priorities, who are driving content and working separately from SEO teams. The biggest challenge then is getting […]
How your customers find you can vary significantly. It may be based on their interests, needs or pain points. Some people may already know exactly what they need and search for that on Google. Others may be just starting the research process. Others may already know what they need and […]
In the world of search engine optimization (SEO), the top strategies for copywriting are continually shifting as we adjust to Google’s algorithm updates. You may have come across digital marketing experts who offer guidance on how to improve your place in the search rankings by following their recommendations for word […]
I write a lot of columns here at Search Engine Journal about how to optimize your content. But I rarely touch on how to do this at scale. Enterprise marketing teams, in particular, often face significant challenges when it comes to content optimization. For example, optimizing a large catalog of […]
Businesses should always be where the customers are, so they should be on the internet. After all, it’s where we find and pay for products and services. Companies should make sure they have a content marketing strategy for search engines. If you own a business, your strategy should design your […]