Opinions expressed by Entrepreneur contributors are their own. According to scholars’ research, customers possess tangible and intangible assets such as apprehensive networks, persuasion tactics, knowledge, and vision. These factors can create the business’s most promising consumer base and make a positive brand persona when aligned correctly. Customer referral marketing, one […]
Creating
A goal is only as useful as the thoughtfulness of creating it. Like many overused marketing terms and cliches, a “goal” can become an overbearing or meaningless word or purposeless objective. Employers may hand them down without fully understanding the feasibility of accomplishment. Employees may feel pressured to meet assigned […]
A website is the beating heart of any business. A well-designed site can help clients grow, attract more visitors and even turn them into happy customers. Get the design wrong, though, and it can spell real trouble for your clients. To get some insights into how to do it right, […]
Learn how to design your outdoor space to add beauty and functionality to your home. HARTFORD, Conn. — So many homeowners dream of creating a beautiful backyard but don’t know where to start. Charles Gamarekian, owner and CEO of Cambridge Pavers, joins this edition of Live. Work. Play. to share […]