In looking to modernise its brand as part of a broader strategy to expand beyond tech, CNET appointed COLLINS in New York to develop a new visual identity, brand strategy and story. It was a challenge the agency relished, given the ongoing impact of the digital revolution on journalism and […]
Inspired
As a teenager in the English town of Hexham, about 300 miles northwest of London, Jonny Garrett aspired to a way of life that probably seemed like sheer fantasy at the time. “I’ve always known that I didn’t want to be in a corporate office building, having to potentially put […]