I’ve spent more hours than I care to admit searching for the best Mexican food, thumbing through Instagram posts, and picking the brain of local bloggers. In pursuit of my Pride Rock moment holding the king of tacos, I always return to Google. When I’m perusing through Google, I’m served […]

Franchises, like all local businesses, require local SEO to rank in the search engines and reach new potential customers. That includes SEO best practices such as optimizing the websites of individual franchise locations and creating business listings in national and local directories. However, SEO for franchises differs from regular local […]

At its core, SEO is a multi-faceted keyword, content, and competitive analysis exercise. Local SEO, by extension, includes several specific tasks geared to establishing the relevance and authority of a business within a targeted geographic area. Even before you can convince a local consumer your search result is the best […]