Phishing site operators are now making use of a special class of illegal search engine optimization tactics to get their pages displayed above legitimate websites in search results. Researchers with security company Cybersixgill said these “black hat SEO” practices have become so popular that those who practice the skill […]
Practices
Their design is archetypal. Their position on the page is seemingly obvious. For years they have proven their value for SEO. And yet, as we have moved to mobile-first indexing, many sites get breadcrumb navigation wrong or have no breadcrumb trail at all. That is a mistake. Breadcrumbs are beneficial […]
Imagine the despair you would feel seeing your new Shopify store’s organic traffic tank, sales evaporate, and page 1 rankings drop from search results. After spending months building out your new Shopify site, sleepless nights going back and forth with web designers and developers, nail-biting hours spent refreshing your Analytics, […]
By Manick Bhan A proactive approach to SEO can help you weather the changing search landscape. getty Search engine optimization is a dynamic digital marketing strategy. One day you’re at the top of the SERPs, and the next, Google knocks your business down to page two or stops promoting your […]