Opinions expressed by Entrepreneur contributors are their own. You likely heard the saying, “You have to spend money to make money.” Well, the same is true when it comes to search engine optimization (SEO). To see a true return on that investment, you need to track results, but doing so […]
ROI
One of the most common questions about SEO is “how much does SEO cost?” And to be honest, it can be tough to answer. So many variables go into SEO costs. Some are obvious, while some are not. With SEO, it comes down to getting what you pay for, like […]
By Peter Boyd, Florida attorney who founded PaperStreet. He has helped over 1,500 law firms with their websites, content and marketing. getty In many law firms, managers have not accurately calculated the return on investment (ROI) for internet marketing dollars. In some firms, no one even has a clear picture […]
What does the future of digital marketing look like? After the pandemic forced daily conversations online, there’s no longer a clear separation between customer and provider or commercial and social interactions. As the lines begin to blur, run-of-the-mill ideas of digital marketing are no longer enough. In today’s times, marketing […]
Karel Schindler chief executive officer of ROI Hunter “At ROI Hunter, we strive to create a new category of innovations that will eliminate wasted resources in retail and ensure that internet users are not bombarded by products that are irrelevant to them” ROI Hunter was first established in […]
When Marshall McLuhan predicted the implications of our entire media ecosystem more than 40 years ago, he predicted that the Internet would become a “global village…” referring to the landscape of worldwide interconnectedness that we see today. The ramifications of this phenomenon are defining the media landscape: we’ve begun to […]