Patrick O’Neill Managing Partner of Sherlock Communications and named Latin America’s Best PR Professional 2020 by PR Week Global Awards getty With its large, fast-growing and increasingly online population, Latin America is a priority market for e-commerce. This is ever more true since the beginning of the Covid-19 pandemic. More […]
SEO
Scientists may tell you the last dinosaurs died out 65 million years ago, but they haven’t met your boss. The very definition of old school; she’s the kind of person who only begrudgingly accepted email because she’s still convinced the internet is a fad. But she’s the decision-maker and the […]
What is a toxic link? Are toxic links the same thing as spammy links? Can too many of these hurt your site’s ability to rank? If you are uncertain as to whether you would benefit from filing a disavow, this article should answer your questions. What is a toxic link? […]
In a Google Office-hours hangout, Google’s John Mueller answered a question about how to use alt text for SEO. Along the way he dispelled the idea that there is a 16 word limitation on alt text and suggested ways to use the Alt Text that would be good for SEO. […]
Businesses should always be where the customers are, so they should be on the internet. After all, it’s where we find and pay for products and services. Companies should make sure they have a content marketing strategy for search engines. If you own a business, your strategy should design your […]
In your SEO career, there may come a time when you feel you’re doing a lot more coasting than you once did. What made you start thinking that? Was it optimizing your 600th local client and realizing it wasn’t that challenging anymore? Or maybe you feel that your freelance business […]