Accurate, well-designed reporting is key to any effective SEO program. Well-designed reports provide management and other stakeholders with a clear picture of the value of your SEO efforts. And what’s more, accurate reports are essential for informing future actions. Notice there are two elements involved: accurate and well-designed. Accurate reports not only […]

Chris Siebeneck, VP of Strategic Partners at SEO Werkz, Changing the world … one campaign at a time getty Coming up with a strategy behind your SEO is the most important part of SEO. If you don’t have a strategy, then what are you basing your work on? Your strategy should […]

Speaking into a device instead of typing has dominated the search landscape since 2011, when Google introduced it.  Since then, its usage has tremendously increased because devices have built-in precise speech recognition while the search engines have improved the results.  As a result, nearly 31% of mobile users across the […]

Opinions expressed by Entrepreneur contributors are their own. Have you ever been strung along by an SEO company that promises better performance on the horizon but doesn’t seem to deliver? SEO is not necessarily a zero-sum game, but agencies should base performance on objective metrics that increase your ROI. On […]

Opinions expressed by Entrepreneur contributors are their own. You likely heard the saying, “You have to spend money to make money.” Well, the same is true when it comes to search engine optimization (SEO). To see a true return on that investment, you need to track results, but doing so […]