“We don’t have enough content on the website. We need to publish 100 pages per month.” That is typically what I hear from the C-suite and across departments when they hire an SEO director for the first time at an enterprise company. Content has long been considered the holy grail […]
strategy
With online sportsbooks now legal in 30 states, more fans across the country are playing and winning big when they wager on their favorite sports teams. Summer is almost here, which means baseball is in full swing and there are elite golf tournaments and title fights happening virtually every weekend. […]
Two weeks ago, Realogy shook the industry with its rebrand to Anywhere Real Estate. Alongside the new name, CEO Ryan Schneider unveiled a new logo and reiterated his plans to go toe-to-toe with Zillow for the loyalty of millions of consumers yearning for a streamlined homebuying and homeselling experience. “Someone […]
Image source: Getty Images Landing pages act as both marketing collateral and sales tools. Learn the best practices for landing pages from these stellar examples. A business website is one of the key ingredients of a successful company. Of the 329 million people in the U.S., 293 million, nearly 90% […]
Every campaign must begin with comprehensive research. From making sure that your initial benchmarks are correct to performing an in-depth competitor analysis, you must make sure that your data is accurate and complete from the start. How is your site currently doing? What keywords are you ranking for? What keywords […]
SEO is a famous term frequently used by people who are related to websites and online businesses. Online business activities are performed through websites and there are hundreds of thousands of websites. How can you attract visitors and convert them into potential buyers? This great task is undertaken by SEO […]