In the world of SEO, we talk often about technical issues and how to resolve them. We look at content strategy, keyword research, backlinks, and PR. But one thing that we don’t talk about enough is seasonal SEO – specifically its impact, and how to leverage it to improve marketing […]
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This April, one of Inman’s most popular recurring theme months returns: Back to Basics. All month, real estate professionals from across the country share what’s working for them, how they’ve evolved their systems and tools, and where they’re investing personally and professionally to drive growth in 2022. It’s always smart […]
Contributed by Robert Kravitz, AlturaSolutions Many cleaning professionals believe there is a “secret” to effective search engine optimization (SEO), and unless you know that secret, your site won’t rank on Google. The reality is, there is no secret. SEO comes down to using a few, easy to learn strategies. That’s […]
Franchises, like all local businesses, require local SEO to rank in the search engines and reach new potential customers. That includes SEO best practices such as optimizing the websites of individual franchise locations and creating business listings in national and local directories. However, SEO for franchises differs from regular local […]
[author: Noreen Fishman] Your website is a reflection of your firm. Ideally, it enhances your branding and voice, but there are many different directions you can take the site in. However, there are a few best practices when it comes to law firm website design that should always be followed. […]
Weebly is a website builder you can use to create your site, blog, or even an online store. Founded in 2007, it was acquired by Square in 2018 and is now the basis for over 50 million websites worldwide. Builders like Weebly are great for people who need a site […]